Schwag for Sale

Since I received 2000 stickers at the end of July, the campaign has burned through them quickly. Getting promotional materials out and about is a priority, but a costly drain. The stickers were 30 cents a piece. Having signs printed runs anywhere from $3 on up, depending on colors and design. I’ve got a strategy in regards to sign cost which may work out well. More on that as it plays out. If anyone has a good lead on vinyl sticker printers that can do custom die-cut work, I’d appreciate an email.

I talked to someone last year who had a hand in promotional materials for a campaign. She expressed the extreme cost in printing shirts with dubious promotional value. I asked her if she kept her shirts from the campaign, “Oh yeah, I wash my car with them.” If this campaign had money to waste, it might waste money on shirts. Rather the Internet has provided a nice solution in Cafe Press.

Cafe Press provides an outlet for a wide array of campaign junk. I put this shop together with no markup, so the campaign doesn’t see any profit from the items contained within. Besides, I’m not sure how the FEC would handle that anyway, so profit would be more trouble than it is worth. Frankly, I’ll be very impressed if any of the mugs sell. Mugs have to be the most overused promotional item ever. They sprout like mushrooms in my XMission office. Whenever I visit Deseret Industries, I enjoy perusing the discarded schwag museum. There are usually enough mugs to supply an army with coffee.

Don’t be shy about submitting designs. Put them in the Wiki in a preferably large format (2000×2000) PNG and I’ll toss them into the Cafe Press store.