Yesterday, during my KCPW debate with Unspam’s Mathew Prince on the new Utah keyword registry, Mr. Prince pointed out that if you searched for “xmission” on Google, an advertisement came up on the left for Comcast. Oddly enough, nobody had ever mentioned this to me before, but there it was with the creative tagline, “Better internet than XMission” (lower-case “Internet” not mine). Even though apparently Comcast was treading on my trademark, it really didn’t bother me because the rest of the page is filled with links to the XMission website. If Comcast is desperate enough to bid on adwords against little ol’ XMission, we must be doing something right.
Then something funny happened. Today the adword disappeared. Now either Comcast is afraid of getting sued and moved with lightning speed to correct the situation, or Comcast didn’t place the ad. If I hadn’t had my own experience trying to order Comcast’s mythical “gigabit business connection” after they advertised it at the Salt Lake City Council UTOPIA hearings, I would have suspected the former. What I know about Comcast now is that they’re about as quick as snails in salt.
Who would have motivation to place this adword and only for a day? I don’t care to speculate. What I think is humorous is that the advertisement disappeared without a call to my attorneys and without a regressive law to hold my hand.